DEICHMANN design atelier

Nove Chiu

Mads Dinesen

Lenka Markova

Sam Frenzel

As i mentioned here, Deichmann was so kind to invite me on a little trip to Berlin. The occasion was the Deichmann Design Atelier – collaboration with 5 designers and the shoemaker school for a special collection of shoes. Each designer had a team of shoemaker students to work with, and to realize their design. I was very impressed to talk to the designers and hear about their process. My first thought would be that the whole idea of comfort, that a shoes must embrace in one way or another, would be very limiting for the creative process. It was certainly not and it was cool to see footwear as i have never seen it before. The shoes will not be sold, but will be available for special give aways.